Shows / Retail Media Breakfast Club
Retail Media Breakfast Club
10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
Episodes
Retail Media Breakfast ClubIs Retail Media Actually Kinda 'Mid'? PART 2
In this follow-up episode, I dive back into the great retail media debate stirred up by Jason Goldberg’s recent commentary on the Jason & Scott Show. His take?…
Retail Media Breakfast ClubWalmart's Sparky AI Shopping Assistant: My Hot Take
This morning, I dove into Walmart’s new AI shopping assistant, Sparky. As a late entrant into the AI assistant race, Walmart may actually be playing a smarter…
Retail Media Breakfast ClubAI in real life: how retailers and brands are leveraging AI (real numbers)
Today, I’m kicking off something a little different—our first-ever AI case study spotlight! We often get caught up in the hype of what AI could do, but this…
Retail Media Breakfast ClubCareer Sliding Doors: The Pivotal Moments That Changed These 4 Ecomm Leaders' Careers
In today’s episode, I dive into one of my favorite topics—those unexpected career-defining moments that shape everything. I’m talking about the “sliding doors”…
Retail Media Breakfast ClubRetailers Hit 99% Ad Coverage Without Killing User Experience, New Report Shows
Today I’m digging into the latest insights from Pentaleap’s biannual Sponsored Products Benchmark Report—and it’s challenging some long-held assumptions about…
Retail Media Breakfast Club55% of consumers say they don't trust AI shopping chatbots & recommendations
In today’s episode, I unpack why so many shoppers are brushing off AI chatbots and recommendation engines—even as they quietly benefit from other AI-powered…
Retail Media Breakfast ClubWalmart is Betting on AI Agents, While Amazon Goes Proprietary
Last week the Wall Street Journal reported that Walmart is building its own shopping agents for tasks like reordering groceries and handling requests like…
Retail Media Breakfast ClubHow retailers 'Do' Sponsored Product ads: 4 takeaways for brands
The latest Sponsored Product Ads benchmark report from Pentaleap dropped today! This benchmark compares the performance of major retail media networks across…
Retail Media Breakfast ClubBrands demand retail media standards. Retailers say it's too hard. Do they kind of have a point?
In this episode, I draw a parallel between the diverse approaches to making bolognese sauce and the varied nature of retail media networks. Just as every cook…
Retail Media Breakfast ClubInstacart’s Turnaround CEO Heads To The AI Frontier
In this episode, I share Fidji Simo's remarkable journey as the CEO of Instacart and her upcoming transition to lead OpenAI's consumer products division…
Retail Media Breakfast ClubPrime Day 2025: Are Brands Scaling Back? (3 Reasons To Reconsider)
Retail Media Breakfast Club: Prime Day 2025 Participation Trends In today's episode, I dive into the results of my recent LinkedIn poll about how brands plan…
Retail Media Breakfast ClubIs Retail Media Actually Kinda 'Mid'?
This week I dive into an interesting perspective from Jason Goldberg on the Jason + Scot show, who mentioned this podcast (a proud moment for me as I've been…
Retail Media Breakfast Club"We're Not Dabbling Here": Amazon's Official Company Line On AI
I dive into Amazon's earnings call AI announcements and what they mean for retail and ecommerce. Andy Jassy says they're building "a thousand plus AI…
Retail Media Breakfast ClubDSPs Wanted: The Retail Media Revolution 96% of Advertisers Crave
Could DSPs Be Retail Media's Panama Canal? In today's episode, I talk about Koddi's new "State of Programmatic Retail Media" report and why programmatic access…
Retail Media Breakfast ClubAmazon Q1 Earnings Scorecard: Winners, Losers, and the Calm Before the Tariff Storm
In this episode, I break down Amazon's Q1 2025 earnings and examine what they reveal about the coming impact of tariffs on the e-commerce ecosystem. I talk…
Retail Media Breakfast ClubMy Notes From an Interview with Costco's RMN leader, Mark Williamson
I share my notes from a fascinating interview with Mark Williamson, the leader of Costco's Retail Media Network, which aired on the Middlemen podcast. While…
Retail Media Breakfast ClubThe Back Channel: AI Is Replacing Devs (But Banned At Retailer X), Freudian Analysis Of Offsite Vs Onsite Retail Media
Today's episode is a new format: "The Back Channel" where I share anonymized insights from my recent conversations with industry leaders in retail media. I…
Retail Media Breakfast ClubAmazon Haul Expands As Chinese Competitors Face Tariff Upheaval
In today's episode, I explore Amazon's strategic expansion of its low-cost "Haul" store during a critical moment for cross-border e-commerce. This discussion…
Retail Media Breakfast ClubThe AI Shopping Agent War Begins
In today's episode, I explore how major tech companies are positioning themselves in a high-stakes battle for control of consumer purchasing decisions through…
Retail Media Breakfast ClubOffsite vs onsite retail media
In this insightful episode, Kiri Masters breaks down the growing importance of offsite retail media, which extends retailers' advertising capabilities beyond…
Retail Media Breakfast ClubDon't Just Put the Intern on It: Breaking the Cycle of E-Commerce Resistance
The host Kiri Masters shares her framework for how brands evolve when selling on Amazon, from initial ignorance to full integration, while drawing parallels to…
Retail Media Breakfast ClubWOAS: Waste of Ad Spend
Podean, an independent retail media and marketplaces agency, recently launched the "WOAS" Awards (Waste of Ad Spend Awards), a parody award highlighting how…
Retail Media Breakfast ClubTrump’s Tariff Shock May Drive Major Shift In Retail Media Spending
President Trump's sweeping tariffs are forcing consumer brands to make difficult trade-offs, with one of the most immediate impacts being on advertising and…
Retail Media Breakfast Club'Vibe Marketing' comes to retail media
In this episode, Kiri Masters explores how "vibe marketing" - a concept originating in tech circles - can be applied to retail media strategies. She breaks…
Retail Media Breakfast ClubWalmart puts the hard word on advertisers with 25% spend bump
In this episode, the host Kiri Masters examines Walmart's reported push for brands to increase their retail media spending by 25% year-over-year as part of…
Retail Media Breakfast ClubOur New 2-Speed Marketplace
In this insightful episode, Kiri Masters analyzes data from Momentum Commerce that reveals a fascinating "frugal frenzy" emerging across Amazon's marketplace…
Retail Media Breakfast ClubPanel: The death of the marketing funnel
In this panel episode, industry leaders discuss the evolving nature of the customer journey in today's digital landscape. Josh Clarkson, Global Lead for Retail…
Retail Media Breakfast ClubThe Other Side of the Story: Why Retailers Struggle with Media Measurement and Standardization
This episode explores the complex landscape of retail media measurement, focusing on insights from the Path to Purchase Institute's Retail Media Guild report…
Retail Media Breakfast ClubWhy Real-Time Bidding Is Retail Media's Next Frontier
This episode delves into the current landscape of retail media where Amazon and Walmart dominate market share, yet there are over 70 competing retail media…
Retail Media Breakfast ClubI Tested Amazon's AI Shopping Agent That Buys From Other Websites
In this episode, we delve into Amazon's new 'Buy for Me' feature, currently in beta for select US customers. 'Buy for Me' allows users to purchase directly…
Retail Media Breakfast ClubPanel: New and exciting retail media metrics
In this panel episode, retail media leaders discuss the evolving landscape of metrics in the industry. Josh Clarkson,Global Lead for Retail Media at Mars, and…
Retail Media Breakfast ClubScouting For Tech: Lessons From Schwarz
In this episode, we delve into key insights from an interview with Mirko Saul, the SVP of Innovation at Schwarz Digital, featured on the Off Bounds podcast…
Retail Media Breakfast ClubNova Act: What Amazon's Agentic AI Means for the Future of retail
In this episode, we explore Amazon's recent launch of Nova Act, a developer tool for AI agents designed to facilitate various internet-based actions, from…
Retail Media Breakfast ClubHome Depot’s Retail Media Chief Puts Suppliers At The Center
In this episode, we discuss a Forbes article written by our host Kiri Masters about Home Depot's distinctive strategy in the retail media landscape. Unlike…
Retail Media Breakfast ClubPanel episode: Overcoming failure in retail media roles
In this episode, we delve into how failure serves as feedback in retail media, turning initial setbacks into strategic successes. Brand leaders share their…
Retail Media Breakfast ClubSpotting Retail Media 'Imposter' Job Candidates Before They Burn You
In this episode, the host Kiri Masters' recalls a surprising incident where two star employees were found working for both their agency and a competitor…
Retail Media Breakfast ClubPanel episode: How to convince someone that ROAS is not the answer
This episode tackles the common industry fixation on Return on Ad Spend (ROAS), exploring how retail media leaders achieve growth by shifting focus away from…
Retail Media Breakfast ClubThe Alexa+ Optimization Playbook For Brands
In this episode, the host Kiri Masters explores the implications of Amazon's Alexa Plus on brand strategies and product discovery. Building on Kiri's Forbes…
Retail Media Breakfast ClubIts retail conference season. Get on the stage!
In this practical episode, the host Kiri Masters shares invaluable insights on building your personal brand through speaking engagements, whether you're on the…
Retail Media Breakfast ClubAmazon's Patent Reveals How Alexa+ Will Transform Product Discovery
In this episode, the host Kiri Masters' discusses Amazon's recent announcement of Alexa Plus, a significant upgrade to Alexa's capabilities by integrating…
Retail Media Breakfast ClubBest Buy's Marketplace Bet Is Really About Ad Revenue
In this episode, we explore Best Buy's upcoming launch of a third-party marketplace in the US set for this summer. While expanding its product range is a goal…
Retail Media Breakfast ClubRetailers Are Learning to Sell (Part 3/3): How Retailers and Media Buyers Can Work Better Together
In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail…
Retail Media Breakfast ClubRetailers Are Learning to Sell—But This Time, It’s Media (Part 2/3): The Retail Media Tech Stack
In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail…
Retail Media Breakfast ClubRetailers Are Learning to Sell—But This Time, It’s Media, Not Products (Part 1/3)
In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail…
Retail Media Breakfast ClubSam's Club RMN: Notes from my interview with GM Harvey Ma
In this episode, the host Kiri Masters' discusses key themes from her interview with Harvey Ma, focusing on Sam's Club's unique retail media platform. Unlike…
Retail Media Breakfast ClubWhat Unilever's New CEO Isn't Saying About Retail Media
In this episode, we analyze Unilever’s new CEO Fernandez's first major speech, where he surprisingly omits any mention of e-commerce or retail media. This…
Retail Media Breakfast ClubHow AI affects the consumer path to purchase (AI in retail series, Part 5)
In this episode of the AI in Retail Deep Dive Series, the host Kiri Masters converses with Lauren Schiavone, founder of AI-focused consultancy, Wonder…
Retail Media Breakfast ClubPanel: How These Three E-commerce Leaders Think About Hiring Retail Media Talent
In this episode, we hear from industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating as they discuss the multifaceted nature of e-commerce roles…
Retail Media Breakfast ClubAmazon's Triple Squeeze: Navigating Private Label Growth, 3P Pressure & Tougher Vendor Negotiations
In this episode, the host Kiri Masters delves into three key research reports that collectively outline Amazon's evolving marketplace strategy as of March…
Retail Media Breakfast ClubHow Autonomous AI Agents Will Transform Retail Discovery
In this episode, we explore the transformative wave of AI in retail, focusing on agentic AI systems capable of autonomously completing tasks without human…
Retail Media Breakfast ClubHow to select AI-enabled partner solutions (AI in retail series, Part 4)
In this episode, Lauren Schiavone, founder of Wonder Consulting, an AI-focused consultancy, shares her expertise on how leaders in roles such as media buying…
Retail Media Breakfast ClubWhat the heck is Agentic AI? (AI in retail series, part 3)
In this episode of the Deep Dive on AI series, Lauren Schiavone, founder of Wonder Consulting, an innovative AI-focused consultancy, joins the discussion to…
Retail Media Breakfast ClubPanel: How 3 Retail Leaders Transformed Their Sales Teams’ Perspective on Retail Media
This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can…
Retail Media Breakfast ClubWalmart Scintilla: How it compares to Amazon, Kroger's data & insights offerings
This episode delves into Walmart's rebranding of its data and insights platform from Luminate to Scintilla, set for 2025. The discussion explores the…
Retail Media Breakfast ClubAmazon Kills Off 'Inspire' - another tomb in the social commerce graveyard
This episode recaps Kiri Masters' Forbes article discussing the rise and fall of Amazon Inspire, a feature aimed at integrating social behavior into the Amazon…
Retail Media Breakfast ClubSimple ways to get started with AI (AI in retail series, Part 2)
In this episode, Lauren Schiavone, founder of the AI-focused consultancy, Wonder Consulting, shares her insights on helping brands, retailers, and agencies…
Retail Media Breakfast ClubThe top questions that brands and retailers have about AI (Part 1 of AI in retail series)
In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to…
Retail Media Breakfast ClubPanel: The One Change These 3 Retail Leaders Wish for in Retail Media
In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating discuss the challenges and potential improvements in retail media. Brian…
Retail Media Breakfast ClubThe 5 Best Free Resources For Learning Retail Media In 2025
This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to…
Retail Media Breakfast ClubThe Retail Media Performance Gap Is Even Wider Than We Thought!
In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail…