Latest / Retail Media Breakfast Club
Don't Just Put the Intern on It: Breaking the Cycle of E-Commerce Resistance
The host Kiri Masters shares her framework for how brands evolve when selling on Amazon, from initial ignorance to full integration, while drawing parallels to current digital commerce challenges. She discusses insights from Stratably's report "How to Educate Senior Leaders on eCommerce," which offers strategies for overcoming organizational resistance to e-commerce investments. Kiri also provides practical advice for e-commerce leaders looking to advocate for digital transformation within traditional organizations, including using relatable metaphors, creating compelling digital visions, and…
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