skinny.

Latest / Retail Media Breakfast Club

The AI Shopping Agent War Begins

In today's episode, I explore how major tech companies are positioning themselves in a high-stakes battle for control of consumer purchasing decisions through AI shopping agents. Like a global game of Risk, tech giants are maneuvering to capture the most valuable territory: our buying choices.

I discuss the major players staking their claims:

OpenAI/ChatGPT with its massive user base and new Shopify integration for in-chat purchasing

Amazon's multiple AI shopping initiatives including Alexa+, Nova Act, and Buy For Me

Perplexity's early-mover advantage with its "Buy with Pro" feature…

The skinny

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