Latest / Retail Media Breakfast Club
Panel: The death of the marketing funnel
In this panel episode, industry leaders discuss the evolving nature of the customer journey in today's digital landscape. Josh Clarkson, Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting introduces the concept of a 'wormhole,' where shoppers enter and exit the purchase process at various points. Todd Weagent from Masimo emphasizes the need for continuous engagement through an explosion of touchpoints, enhanced product detail pages, and strategic use of reviews. Julie Liu from Ghirardelli Chocolate Company advocates for the 'flywheel' model, a…
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