Latest / Retail Media Breakfast Club
Scouting For Tech: Lessons From Schwarz
In this episode, we delve into key insights from an interview with Mirko Saul, the SVP of Innovation at Schwarz Digital, featured on the Off Bounds podcast hosted by Paula Macaggi. Schwarz Digital, the parent company of Lidl and Kaufland with 14,000 stores across 30 countries, is a significant player in the retail landscape. Mirko shares his team's structured approach to technological innovation, which includes problem-first technology scouting, rigorous preliminary research and vetting, lab testing in a controlled environment, defining KPIs from day one, incremental store rollouts, and…
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