Amazon Q1 Earnings Scorecard: Winners, Losers, and the Calm Before the Tariff Storm

Retail Media Breakfast Club · May 5, 2025 · 10m · transcript

In this episode, I break down Amazon's Q1 2025 earnings and examine what they reveal about the coming impact of tariffs on the e-commerce ecosystem. I talk about the winners and losers emerging from Amazon's $1 billion forward-buying strategy and what this means for vendors, sellers, and consumers.

I share surprising details about Amazon's massive advance purchases from 1P vendors, including reports of purchase orders covering an unusual 10-14 weeks of inventory for China-sourced items. I cover how Amazon's ad business is now its fastest-growing segment at 19% year-over-year growth, outpacing…