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Amazon's Triple Squeeze: Navigating Private Label Growth, 3P Pressure & Tougher Vendor Negotiations
In this episode, the host Kiri Masters delves into three key research reports that collectively outline Amazon's evolving marketplace strategy as of March 2025. The analysis centers on three main fronts: the growth of Amazon's private label offerings like Amazon Basics, the pressure on third-party sellers due to rising fulfillment costs and international competition, and the tougher negotiations faced by vendor brands. Using data from tools like SmartScout, Kiri reveals how Amazon's tactics are putting a squeeze on both third-party sellers and vendors while expanding its own product lines…
The skinny
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