Retailers Are Learning to Sell—But This Time, It’s Media, Not Products (Part 1/3)

Retail Media Breakfast Club · Mar 13, 2025 · 8m

In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these highly profitable properties, retailers need to grapple with a very "retail" challenge: their unique value proposition - but this time to advertisers rather than consumers. Today's discussion delves into the concept of retailers reverting to their core…