Latest / Retail Media Breakfast Club
Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending
President Trump's sweeping tariffs are forcing consumer brands to make difficult trade-offs, with one of the most immediate impacts being on advertising and retail media spending. As brands face tariffs exceeding 100% on Chinese imports, many are cutting advertising budgets to offset margin compression, particularly on Amazon where smaller sellers are struggling to either absorb costs or raise prices. While some experts like Harry Joiner recommend focusing ad spend only on margin-accretive products, others like Jason Landro advocate maintaining advertising investment to gain market share…
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