Latest / Retail Media Breakfast Club
Is Retail Media Actually Kinda 'Mid'? PART 2
In this follow-up episode, I dive back into the great retail media debate stirred up by Jason Goldberg’s recent commentary on the Jason & Scott Show. His take? That retail media, outside of Amazon, isn’t exactly thrilling. But after three weeks of reflecting, engaging with community feedback, and digging into new data, I’ve come back ready to challenge that notion and show why retail media is evolving far beyond its Amazonian roots.
I break down three key lenses—efficiency over wallet share, the changing advertising mix, and the rise of offsite media—that paint a much more dynamic picture of…
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