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Amazon Haul Expands As Chinese Competitors Face Tariff Upheaval

In today's episode, I explore Amazon's strategic expansion of its low-cost "Haul" store during a critical moment for cross-border e-commerce. This discussion builds on my recent Forbes article published on April 23rd, 2025. (Read the original article here)

Key Points:

Amazon Haul has expanded from mobile-only to desktop while adding branded items to its product mix

This expansion coincides with the Trump administration implementing major tariffs on direct-from-China shipments

Starting May 2nd, packages from China valued under $800 will face tariffs of 120% of goods' value or $100-200 fees…

The skinny

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