Latest / Retail Media Breakfast Club
DSPs Wanted: The Retail Media Revolution 96% of Advertisers Crave
Could DSPs Be Retail Media's Panama Canal?
In today's episode, I talk about Koddi's new "State of Programmatic Retail Media" report and why programmatic access might be the key to unlocking retail media's next growth phase.
The Current Landscape
Today's retail media dollars are heavily concentrated: 77% on Amazon, 7% on Walmart, and only 16% spread across dozens of other retail networks
Despite recognizing retail media's effectiveness (81% agree it's effective), many advertisers find the buying process painful
Fragmentation and manual processes are the biggest obstacles to wider adoption
The…
The skinny
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