Shows / Retail Media Breakfast Club
Retail Media Breakfast Club
10 minutes of expert insights every weekday. Your morning ritual for staying ahead in retail media.
Episodes
Retail Media Breakfast ClubWhy Is Amazon Suddenly Linking to Other Retailers? It's About the Ads
In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its advertising…
Retail Media Breakfast ClubShopper marketing in the age of retail media
In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail…
Retail Media Breakfast ClubPanel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders
In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke…
Retail Media Breakfast ClubRetail Media's Next Challenge: Proving Real Results
In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their…
Retail Media Breakfast ClubMore retail media spend = More measurement scrutiny
In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its…
Retail Media Breakfast ClubAmazon Sellers Report More Fraudulent Customer Returns
In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and…
Retail Media Breakfast ClubHow Thrive Market Is Building A Different Type Of Retail Media Network
In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights…
Retail Media Breakfast ClubIs Retail Media Part of Search, or Is Search Part of Retail Media?
This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, and search…
Retail Media Breakfast ClubPanel: The Biggest Retail Media Challenges That Keep These 3 Brand Leaders Up at Night
In this episode, industry experts discuss the anxieties brand leaders face in the rapidly evolving retail media landscape. Key topics include the immense…
Retail Media Breakfast ClubAmazon Alexa: Will We Get Beyond Checking The Weather?
This episode delves into Amazon's transformation of Alexa from a basic command-response system to a sophisticated AI agent powered by their in-house LLM, Nova…
Retail Media Breakfast ClubPanel: One Skill These 5 Retail Leaders Recommend for Newcomers in Retail Media
In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and advice…
Retail Media Breakfast ClubThe Retailer's Dilemma: Block or Embrace AI Shopping Agents?
In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from…
Retail Media Breakfast ClubThe Lululemon Story [Book Review]
In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discover how…
Retail Media Breakfast ClubBeast Games Isn't Just A Hit—It's Amazon's New Retail Media Weapon
In this episode, Kiri explores the impact of Mr. Beast's new show, Beast Games, on Amazon Prime, highlighting a significant shift in retail media advertising…
Retail Media Breakfast ClubPanel: The analogies these 5 ecomm leaders use to educate their exec teams on retail media
Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful…
Retail Media Breakfast ClubOpenAI's "Operator" Will Change How We Shop (And The Future of Retail Media)
In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses how an AI…
Retail Media Breakfast ClubRetail Media Growth Will Slow in 2025: Here’s Why
In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from…
Retail Media Breakfast ClubThe History of Piggly Wiggly [Book Review]
In this episode of Friday book review, Kiri discusses the book "Clarence Saunders & the Founding of Piggly Wiggly" and delves into the transformative vision of…
Retail Media Breakfast ClubOnline Channels Set to Drive CPG Growth in 2025: Retail Media Takes Center Stage
Stratably’s 2025 CPG Outlook, and Media Ads + Commerce’s most popular research from last year reveal a critical shift towards digital channels, which are…
Retail Media Breakfast ClubPanel: One Skill These 4 Retail Leaders Wish They Had Developed Earlier in Their Careers
Join industry leaders from Monster Energy, Tom's of Maine, Advantice Health and U Beauty as they reveal the crucial skills they wish they'd developed earlier…
Retail Media Breakfast ClubLinkedIn: Your Retail Media Trend Radar
In this episode, Kiri provides actionable steps to enhance your LinkedIn feed for staying updated with industry trends and research. Key tips include following…
Retail Media Breakfast ClubResearch from Amazon Reveals Ideal Ad Budget Allocation
Dive into groundbreaking Amazon Ads research report revealing what really works in retail media. We unpack four key findings from Amazon's own scientists: the…
Retail Media Breakfast ClubPrimal Branding: Book Review
Dive into Kiri Masters’ insightful review of the book Primal Branding as she unpacks the seven elements of the primal branding code that can revolutionize your…
Retail Media Breakfast ClubWhat's next after VP of Ecommerce?
Dive into the evolving landscape of senior e-commerce leadership roles, particularly the emerging "Head of Amazon" position. Discover why finding candidates…
Retail Media Breakfast ClubPanel: How these 4 ecomm leaders educate their leadership teams
Join industry leaders from Monster Energy, Tom's of Maine, Petmate and Advantice Health as they share invaluable insights on educating leadership teams on e…
Retail Media Breakfast ClubIs Amazon’s new ‘Retail Ad Service’ just a trojan horse?
This episode is inspired by Kiri Masters’ Forbes article, "Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?" published on January 13, 2025…
Retail Media Breakfast ClubThey found Amazon's Rufus AI patent
In this deep dive, we unpack Amazon Rufus's patent and what it means for e-commerce strategy. Learn how its semantic similarity model, click training data, and…
Retail Media Breakfast ClubKingdom of Prep: The J.Crew Story (Book Review)
Unpack Kiri Masters' fascinating review of the book "The Kingdom of Prep" delving into the details of evolution of J.Crew from catalog pioneer to modern…
Retail Media Breakfast ClubWhat does it take to lead an RMN?
Curious about the path to leading a retail media network? We analyze the career trajectories of retail media heads at 24 major networks, revealing surprising…
Retail Media Breakfast ClubThe Non-Obvious Metrics These 5 Brands Use for Retail Media
Deep dive into the evolving world of retail media metrics with industry leaders from Monster Energy, Quickfire LLC, Petmate, Advantice Health and U Beauty…
Retail Media Breakfast ClubBeyond Keywords: The Evolution of Sponsored Ads
Learn about the evolving landscape of retail media as we explore the shift from keyword-driven to product-driven sponsored ads. Discover why retailers are…
Retail Media Breakfast ClubAmazon Rufus is a glimpse into the future of AI shopping assistants
We discuss Amazon's Rufus AI shopping assistant and what it means for e-commerce's future. We explore early findings showing how AI assistants may prioritize…
Retail Media Breakfast ClubStart Your Morning Smarter: Retail Media Breakfast Club Podcast
Every morning, retail media professionals face countless updates, strategic decisions, and the pressure to stay ahead. That’s why I created Retail Media…