Panel: The analogies these 5 ecomm leaders use to educate their exec teams on retail media

Retail Media Breakfast Club · Jan 29, 2025 · 8m

Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce decisions parallel profit versus growth roads, discern how retail media compares to a farmer's market, understand the importance of 'aging your ASINs' like fine wine, and explore the concept of the digital shelf reset. This episode provides practical strategies for making retail media more tangible and comprehensible for executive…