Beyond Keywords: The Evolution of Sponsored Ads

Retail Media Breakfast Club · Jan 7, 2025 · 11m

Learn about the evolving landscape of retail media as we explore the shift from keyword-driven to product-driven sponsored ads. Discover why retailers are embracing new targeting models and the emerging "behavior first" approach that could reshape digital commerce. Gain practical insights on balancing control and performance in your sponsored product campaigns.

Please find the article from Jordan Witmer here.

Visit Jordan's profile here.

CHAPTERS:

(00:00:00) Teaser

(00:00:11) About the Show

(00:00:32) Intro

(00:01:46) Keyword & Product

(00:03:23) Why Product First?

(00:05:05) Advertiser…