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Home Depot’s Retail Media Chief Puts Suppliers At The Center
In this episode, we discuss a Forbes article written by our host Kiri Masters about Home Depot's distinctive strategy in the retail media landscape. Unlike many retailers focusing solely on monetizing digital shelf space, Home Depot emphasizes the supplier experience. Melanie Babcock, VP of Orange Apron Media, played a pivotal role in developing this approach. Babcock's journey began in 2018, leading to the integration of onsite and offsite advertising channels under one platform. With technological advancements, including a crucial partnership with Penta Leap, Home Depot prioritized…
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