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My Notes From an Interview with Costco's RMN leader, Mark Williamson
I share my notes from a fascinating interview with Mark Williamson, the leader of Costco's Retail Media Network, which aired on the Middlemen podcast. While most retailers rush to monetize every pixel they own, Costco has taken a deliberately slow approach as a "last mover" in retail media.
My Three Key Takeaways:
Membership First, Media Second
Costco evaluates every retail media decision through the lens of their member promise
They believe their restraint creates scarcity, making their offerings more valuable
Their simple value proposition: relevant messaging should drive traffic, shops…
The skinny
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