Latest / Retail Media Breakfast Club
Prime Day 2025: Are Brands Scaling Back? (3 Reasons To Reconsider)
Retail Media Breakfast Club: Prime Day 2025 Participation Trends
In today's episode, I dive into the results of my recent LinkedIn poll about how brands plan to participate in Prime Day 2025. The numbers tell an interesting story: over half (51.79%) of respondents are either scaling back or skipping Prime Day entirely this year - a significant shift from previous years.
Poll Results:
Going Bigger: 12.50%
About the same: 35.7%
Scaling back: 37.5%
Skipping it: 14.29%
Why Brands Are Pulling Back:
New tariff costs (and uncertainty) have made discounting financially difficult, especially for 3P…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.