Latest / Retail Media Breakfast Club
Offsite vs onsite retail media
In this insightful episode, Kiri Masters breaks down the growing importance of offsite retail media, which extends retailers' advertising capabilities beyond their own digital properties. She explains how this approach allows brands to leverage retailers' rich first-party customer data to target specific consumer segments across various digital channels while maintaining closed-loop measurement of sales impact. The episode highlights key benefits for brands including better targeting amid the disappearance of third-party cookies, full-funnel marketing capabilities, and the ability to reach…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.