Latest / Retail Media Breakfast Club
55% of consumers say they don't trust AI shopping chatbots & recommendations
In today’s episode, I unpack why so many shoppers are brushing off AI chatbots and recommendation engines—even as they quietly benefit from other AI-powered features during their online shopping journeys. Drawing insights from a fresh Akeneo survey of U.S. consumers, I highlight the trust gap that exists when it comes to visible AI tech like chatbots versus the more invisible enhancements like AI-generated review summaries.
We’ll explore how consumer behavior contradicts what they say in surveys, why retailers might be misplacing their AI bets, and what types of AI integration actually do…
The skinny
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