Latest / Retail Media Breakfast Club
Panel episode: Overcoming failure in retail media roles
In this episode, we delve into how failure serves as feedback in retail media, turning initial setbacks into strategic successes. Brand leaders share their experiences with product reformulations, agency transitions, and high-budget campaigns that initially failed but eventually led to significant learning and success. Featuring insights from Justin Bomberowitz, Director of Ecommerce at WILDE Brands, Jamie Roller, Director of Marketplaces @ Dr. Squatch, Nem Lazic, E-Commerce Channel Manager at Zevia and Julie Liu, Director of Digital Commerce at Ghirardelli Chocolate Company, we explore the…
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