Panel: How 3 Retail Leaders Transformed Their Sales Teams’ Perspective on Retail Media

Retail Media Breakfast Club · Feb 28, 2025 · 4m

This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can shift from being seen as mere lower funnel tactics to comprehensive full funnel powerhouses. Featuring insights from industry leaders Brian Dudzinski, Alicia Ponzani, and Brea Keating, the episode explores strategies for education and partnership, emphasizing the importance of search visibility and the broader capabilities of retail media networks like Amazon and Walmart Connect.

CHAPTERS:

(00:00) About Today's Topic

(00:47) About the…