Latest / Retail Media Breakfast Club
Spotting Retail Media 'Imposter' Job Candidates Before They Burn You
In this episode, the host Kiri Masters' recalls a surprising incident where two star employees were found working for both their agency and a competitor simultaneously. This revelation sparked a deeper investigation into how to distinguish genuine expertise from mere appearances, an issue that's become even more critical in the age of AI and digital avatars. To tackle this question, the host consults with retail media experts Ross Walker, Mike Feldman, and Jordan Witmer. They share insights into identifying candidates who truly know their stuff versus those who might just seem competent…
The skinny
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