Latest / Retail Media Breakfast Club
Retailers Are Learning to Sell (Part 3/3): How Retailers and Media Buyers Can Work Better Together
In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these highly profitable properties, retailers need to grapple with a very "retail" challenge: their unique value proposition - but this time to advertisers rather than consumers.
In today's episode (the final episode of this miniseries), we discuss how…
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