Latest / Retail Media Breakfast Club
Panel: New and exciting retail media metrics
In this panel episode, retail media leaders discuss the evolving landscape of metrics in the industry. Josh Clarkson,Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting, argues that the focus should be on using the most appropriate metrics for each campaign's objectives rather than seeking new ones. Todd Weagent from Masimo emphasizes the importance of tracking different metrics depending on campaign goals and challenges the over-reliance on ROAS. Julie Liu of Ghirardelli Chocolate Company shares how her team is expanding their view to include…
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