Latest / Retail Media Breakfast Club
Managing a Multi-Retailer RMN Stack (Part 3 of 3)
Over the past two weeks, I’ve been sitting down with Cody Tusberg, EVP of Connected Commerce and Retail Media Services at Acosta Group, to dig into some of the biggest challenges and opportunities in retail media. We started by exploring the inner workings of retailer organizations and how brands can navigate those dynamics. Then we talked about data normalization and how to make sense of multiple performance signals across platforms.
In this third and final episode in our series, Cody and I tackle one of the trickiest questions facing brands today: how do you manage a multi-retailer RMN…
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