Cannes Confessional #1

Retail Media Breakfast Club · Jun 17, 2025 · 9m · transcript

I just landed in Cannes, and wow—talk about a tale of two coastlines! On one side, CMOs and creatives are tucked away in the Palais soaking up award glamour, while out on the Croisette the retail-media crowd is wheeling and dealing under beach umbrellas. That split sets the stage for a whirlwind first day where Amazon steals the creative spotlight, non-retail heavyweights crash the commerce-media party, and industry insiders debate whether trade budgets can keep up with retail media’s rocket-fuel growth. I even squeeze in a quick tease of my latest Forbes deep-dive on the DSP tug-of-war…