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Agentic Shopping Poses An Existential Threat To Retail Media (Part 2)
In part two of my conversation with Scott Wingo, we dive deeper into how AI-powered agentic shopping could reshape - and potentially upend - the current retail media landscape. We explore what happens when AI becomes the primary interface for shopping leaving behind the traditional retailer website. Who stands to lose the most? Who has a shot at staying relevant?
We also question whether retail media's dominance is as secure as it seems, especially for players heavily invested in e-commerce and ad revenue. Scott and I touch on intriguing strategic differences between Amazon and Walmart’s AI…
The skinny
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