Latest / Retail Media Breakfast Club
AI Agents Hate Ads Today — But Will That Last?
Last week I shared some surprising new research: AI shopping agents are actively penalizing sponsored products, reducing the likelihood of them being selected by 8–14%. That sounds like a big red flag for retail media, right? But in today’s episode, I make the case that this 'ad penalty' is temporary, and far from the end of sponsored products.
We dig into why today’s AI models have inherited our own human ad skepticism, why that bias won’t last, and how the retail media ecosystem could adapt. From real-time basket bidding between retailers, to collaborative incentives from brands, to new…
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