Latest / Retail Media Breakfast Club
Why AI Search Advertising Could Reach $25 Billion By 2029
EMARKETER's bold projection—AI-powered search ads surging from $1B to over $25B by 2029—isn’t just hype. From structured product feeds in LLMs to Shopify’s latest catalog API, the foundations of conversational commerce are already reshaping the retail media landscape.
I unpack the key infrastructure shifts, consumer behavior trends, and strategic moves by giants like Walmart, Amazon, and Shopify. Plus, I dive into why attribution is about to get messier—and what that means for brands navigating AI search advertising. If you’re in media buying, eCommerce, or just curious about where digital…
The skinny
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