Latest / Retail Media Breakfast Club
The Fairy Godmother Of Retail Media, Cara Pratt, And Her Agenda At Circana
In today’s episode, I’m diving into one of the biggest challenges facing retail media today: measurement. Retailers may be racing to launch flashy new ad formats and in-store screens, but brands are asking for something far more fundamental — proof that their advertising dollars are working. Enter Cara Pratt, the new President of Global Retail and Media at Circana, who after just 90 days into her role is setting an ambitious agenda to restore trust and bring much-needed consistency to this $60 billion industry.
Cara brings a unique perspective, having previously built Kroger’s retail media…
The skinny
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