Latest / Retail Media Breakfast Club
Retail Media's Measurement Problem Isn't Technical — It's Political
In this episode, I break down some of the key insights from my recent op-ed for WARC on the state of retail media measurement standards. While there’s been progress with guidelines from the IAB and MRC, real adoption is still patchy, and the reasons why might surprise you.
I explore why brands and retailers alike are struggling to align on measurement, the paradox of custom reporting requests, and why success will only come when the cost of fragmentation outweighs the comfort of the status quo. You’ll also hear what retail leaders at Albertsons, Dollar General, and Home Depot are saying about…
The skinny
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