Latest / Retail Media Breakfast Club
What Is Your AI Agent Buying? [New Columbia & Yale Research]
Imagine sending three different people to buy you a pair of slippers and each person comes back with wildly different products. Now replace those people with AI agents like Claude, GPT, and Gemini. What slippers would they choose?
In this episode, I dive into groundbreaking new research from Columbia and Yale that reveals how AI agents shop when left to their own devices. The findings are eye-opening for brands, retailers, and anyone curious about the future of AI-driven commerce. From the surprising role of reviews, how AIs treat sponsored products, to the risks of market concentration, this…
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