Latest / Retail Media Breakfast Club
Best Buy's Ad Platform Play: 'We Got Next'
In this episode, a reproduction of my September 16 article on The Drum, I break down Best Buy’s bold move into the retail media space with its first advertising showcase 'We Got Next'. This streaming event marked a pivotal step for the electronics retailer, not just in unveiling in-store ad packages and sports partnerships, but in signaling a much bigger vision for the future of retail media.
I share insights from my conversations with Lisa Valentino, President of Best Buy Ads, about Best Buy’s ambition to become an open platform where other retailers can plug in for data collaboration and…
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