Latest / Retail Media Breakfast Club
Brands are from Mars, Retailers are from Venus: Getting Inside the Head of Retailers (Part 1 of 3)
As a brand, working with retailers can often feel like navigating two completely different worlds. Retailers operate as complex ecosystems where merchants, trade marketing, and retail media teams each have their own goals and agendas. In Episode 1 of this three part series, I’m joined by expert Cody Tusberg, EVP of Digital Commerce and Retail Media Services at Acosta Group, to unpack these dynamics and help brands better understand how to align with retailers.
We dive into why merchants often call the shots, how silos between retail media and trade marketing create challenges, and the common…
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