Latest / Retail Media Breakfast Club
How Alliances Could Solve Retail Media's Fragmentation Problem (Part 1)
The retail media landscape is booming. But it’s also messy, fragmented, and heavily dominated by just a few players. In this episode, I unpack the challenges that brands face when navigating hundreds of retail media networks and explore whether alliances and federations might hold the key to leveling the playing field.
From eerie parallels with the early days of digital advertising to emerging federations like Rippl, I take a closer look at why cooperation may be the only path forward for smaller players who want to compete with giants like Amazon and Walmart. This is the first episode in a…
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