Latest / Retail Media Breakfast Club
Should We Really Care What Consumers Think About Retail Media Ads?
In this episode, I unpack some eye-opening contradictions in consumer behavior when it comes to retail media. Sure, surveys say a lot—67% of shoppers claim to notice retail ads, and many express preferences for personalization. But are those sentiments actually guiding their spending? Spoiler: not quite.
We explore why what people say often doesn’t match what they do, and why marketers need to be cautious about relying on sentiment alone. From shoppers getting annoyed by video ads they later find useful, to those wanting eco-friendly products they don’t end up buying, the data tells a more…
The skinny
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