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Building Retail Media Federations: Foundations and Barriers (Part 3)
Retail media federations sound like a no-brainer: retailers pooling their audiences and inventory to attract bigger ad dollars while keeping their unique value intact. But in reality, making federations work requires solving some thorny technical, governance, and cultural challenges.
In this episode (part three of my retail media alliances series), I dive into what it really takes to build a successful retail media federation. From data clean rooms and identity spines to governance frameworks and cultural hurdles, I explore both the infrastructure and the mindset shifts required to make…
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