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Agentic Shopping Poses An Existential Threat To Retail Media (Part 1)
When I launched my Amazon agency Bobsled back in 2015, I heard plenty of dismissals: CEOs calling Amazon ads a fad, and prestige brands scoffing at their products sharing carts with toilet paper. Fast forward to today, and I’m seeing another inflection point, one that could rattle the very foundations of the $60 billion retail media ecosystem — agentic shopping.
In this episode, I share a snippet from my recent appearance on Retailgentech with Scot Wingo. We dive into why AI-powered shopping agents could disrupt retailer websites, ad margins, and data ownership models. We explore the…
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