Latest / Retail Media Breakfast Club
Meta Says ‘Just Trust Us’ With AI Ads, Will Amazon Follow Suit?
In this episode, I dive deep into the future of advertising and tackle a burning question in the world of retail media: Will Amazon follow Meta’s path into fully autonomous, AI-driven “black box” advertising? With Meta and Google making bold moves toward automation that minimizes advertiser control, I unpack how Amazon is responding—and whether it’s headed down the same road.
We explore what Mark Zuckerberg’s “no creative, no targeting, no measurement” vision really means, how Google’s Performance Max campaigns are evolving, and what makes Amazon’s approach stand out. You’ll hear insights…
The skinny
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