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Walmart Reveals AI Roadmap That Points To A World Without Search Bars

In this quick breakdown of my latest Forbes piece, I walk you through Walmart’s new four-part agentic AI roadmap—Sparky for shoppers, Marty for suppliers/advertisers, an Associate agent for store teams, and a Developer agent for internal builders. The headline? Walmart executives say Sparky’s multimodal interface will eventually make the classic search bar feel as ancient as the old Yahoo! directory days, fundamentally changing how we find and buy products

I also unpack why Walmart’s open-ecosystem gamble starkly contrasts Amazon’s walled-garden push with Rufus and Alexa—and how that sets the…

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