Latest / Retail Media Breakfast Club
Criteo’s Frenemies Pile On
When your own tech partners start publicly celebrating your struggles, you know the game has changed. In this episode, I unpack the fascinating shake-up happening in retail media, sparked by Criteo’s recent challenges — from high-profile client losses to a wave of nimble competitors seizing their moment.
What’s even more intriguing? Many of these challengers once relied on Criteo’s own infrastructure to get started.
We’ll dive into the irony of Criteo facing the very playbook it once used to disrupt the adtech giants of the past, the role of real-time bidding in eroding their moat, and the…
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