Latest / Retail Media Breakfast Club
AI Makes Shopping Easier, But Shoppers Still Check Receipts
When AI enters the shopping cart, does it really change how we buy or just how we think we buy? In this episode, I dig into new research from the IAB’s Connected Commerce Summit that reveals the gap between what shoppers say they’ll do versus what they actually do when AI tools guide their purchases.
You’ll hear insights from my recent panel discussion with Adam Heimlich (CEO of Chalice AI), Amie Owen (Chief Commerce Officer at IPG Mediabrands), and Nicholas Ward (President of Koddi) as we unpack how AI is reshaping discovery, decision-making, and targeting in retail. From the fun of browsing…
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