Latest / Retail Media Breakfast Club
9 Ways Retailers & Brands Can Make Loyalty Programs Attractive... To AI Agents
In this episode, I dive into what loyalty really means in an era of agent-driven shopping. Recently, loyalty expert Stephanie Meltzer-Paul challenged my thesis on loyalty as the “last moat” for retailers, and today I’m unpacking her insights into what retailers and brands must do if they want to stay relevant. Spoiler: standing still won’t cut it!
I explore why loyalty programs must evolve into machine-readable preference engines, what that means for both retailers and brands, and how to turn these shifts into opportunities for deeper customer connections and new revenue streams. From making…
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