Latest / Retail Media Breakfast Club
Why 'Omnichannel' Misses the Point [New Research From The Digital Shelf Institute]
We’ve all heard the buzzword 'omnichannel' tossed around, but what if it’s the wrong way to think about digital commerce? In this episode, I dive into fresh research from the Digital Shelf Institute and share my take on why focusing on channels misses the bigger picture: the consumer journey.
From digitally influenced sales, to the rise of insurgent brands and even Unilever’s bold experiment in creator-driven marketing, I’ll walk you through the insights that are reshaping how brands need to think about growth, organizational design, and the future of commerce. Whether you’re at a scrappy…
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