skinny.

Latest / Retail Media Breakfast Club

In what ways are using AI today that you weren't a year ago? [Panel]

A year ago, many retail media teams were still questioning whether AI was just hype. Fast forward to today, and it’s become an indispensable part of day-to-day operations. In this episode, I asked brand leaders how their use of AI has evolved over the past year. Their answers reveal just how quickly experimentation has turned into real-world impact.

From rewriting product listings and optimizing PDPs, to managing inboxes, surfacing keyword opportunities, brainstorming new ideas, and even creating brand-aligned GPTs — these leaders are proving that AI isn’t replacing the human touch, but…

The skinny

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