Latest / Retail Media Breakfast Club
Underrated Advice For Choosing A Retail Media Agency Partner [Panel]
Choosing the right retail media agency can be a make or break decision, but most brands are asking the wrong questions. In this episode, I called on several seasoned brand leaders who’ve been through the agency selection process to get their insights.
We spoke about the often-overlooked factors that truly matter when choosing an agency partner: finding the right people (not just credentials), spotting agencies that adapt to your workflows, avoiding the trap of big-name prestige, and making sure the pitch team you meet is actually the team you’ll work with. Whether you’re evaluating agencies…
The skinny
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