Latest / Retail Media Breakfast Club
Where Does The Ecomm Team Really Belong? 3 Brand-Side Leaders Share Their Org Charts
n today’s episode of the Retail Media Breakfast Club, I’m digging into a question that gets a lot of e-commerce pros fired up: where should your eComm team sit within the org chart? Sales? Marketing? Somewhere in between? I’ve brought in three powerhouse brand-side leaders to share how their companies are structured—and why.
From owning the P&L to forming tightly aligned omni teams, we explore different org setups that can either fuel success or slow you down. You’ll hear how Premier Nutrition, Wilton, and Organica Health Products each approach the placement and management of their Amazon and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.