Latest / Retail Media Breakfast Club
Why RMNs Keep Their Tech Stacks Secret From The Very Brands They Want To Attract
In today’s episode, I dive into a surprising paradox in the retail media world. While nearly 9 out of 10 brands say a retailer’s tech stack influences how they allocate ad spend, most retailers are still treating their technology decisions like state secrets. From awkward RFP scenarios to brand-side frustrations, we explore why this secrecy exists and how it could be slowing the entire industry down.
I also unpack the results of a recent LinkedIn poll showing just how much brands and agencies care about transparency, share the four main reasons retailers keep things under wraps, and highlight…
The skinny
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