Latest / Retail Media Breakfast Club
Will the retail industry welcome the “commerce media” newcomers?
Today I’m tackling a big shift that’s got everyone buzzing in the world of retail media. The IAB has just redefined the landscape, moving us from “retail media” to the broader, bolder umbrella of “commerce media.” What does this really mean? Is it just a new name — or are there real implications for brands, budgets, and how we measure success?
In this episode, I break down the new IAB definition, share brand-side perspectives from leaders at Hanes, Monster Energy, and Advantis Health, and explore why commerce media could unlock bigger opportunities (and headaches) for marketers. And yes, I…
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